Starting April 2026 • 4-Part Masterclass

AI for UK Inbound
A Practical Workshop Series

Work Faster and Smarter with AI Tools

4
Virtual Workshops
60
Minutes Each
2
Months Duration
£150
Members

Who This Is For

Tour operators, accommodation providers, DMCs, attractions, and service suppliers who want to use AI tools to work faster and smarter—without needing a technical background.

Course Details

  • Format: 4 x 60-Minute Virtual Workshops
  • Structure: 45 Minutes Live Training + 15 Minutes Q&A
  • Prerequisites: None - designed for non-technical professionals
  • Schedule: Starting April 2026, every two weeks
  • Price: £150 per member / £225 per non-member
1

Workshop 1: Research & Strategy

Getting AI to Think Like an Expert | 60 minutes

What You'll Learn

How AI actually works (in plain English). These tools predict what comes next based on patterns—they don't "know" things the way humans do. Understanding this helps you get better results and avoid common pitfalls.

The RCTT Method – a simple formula for writing requests that get useful answers:

  • Role: Tell the AI who to be ("Act as a destination marketing specialist...")
  • Context: Give background ("We're a coach tour operator targeting US retirees...")
  • Task: Be specific about what you want ("Create a SWOT analysis of...")
  • Tone: Set the style ("Write this as a professional report...")

Hands-On Session: Deep Research with Google Gemini

We'll run a live competitive analysis together—the kind of market intelligence that would normally take days to compile. You'll leave knowing how to gather and synthesise information from across the web in minutes.

You'll Walk Away Able To:

  • • Use AI as an always-available research assistant
  • • Write requests that produce genuinely useful outputs
  • • Conduct rapid market and competitor analysis
2

Workshop 2: Building Your Company Brain

Creating AI That Knows Your Business | 45 minutes

What You'll Learn

Moving from scattered conversations to structured, repeatable workflows. Instead of starting from scratch every time, you'll build AI assistants that already understand your brand, policies, and way of working.

Hands-On Session: ChatGPT Projects

We'll upload real business documents—brand guidelines, supplier lists, booking policies—and create custom assistants. Examples:

  • For Tour Operators: An itinerary builder that only recommends your contracted suppliers
  • For Hotels & Attractions: A guest response assistant that answers cancellation queries accurately, based on your actual policies

Keeping Your Data Safe

A practical overview of what to upload, what to keep private, and how to use these tools responsibly.

You'll Walk Away Able To:

  • • Build AI assistants tailored to your business
  • • Ensure consistent, on-brand responses across your team
  • • Reduce errors and "made-up" information by grounding AI in your own documents
3

Workshop 3: Visual Storytelling

Presentations and Images Without a Design Team | 45 minutes

What You'll Learn

Why visuals matter more than ever—and how AI has made professional-quality design accessible to everyone.

Hands-On Session: Gamma.ai for Presentations

Watch a text document become a polished pitch deck in under five minutes. We'll create:

  • • B2B sales presentations
  • • Training materials
  • • Board reports

Hands-On Session: Google Gemini for Images

Learn the formula for generating realistic, usable marketing images:
Subject + Setting + Style + Lighting

Examples we'll create together:

  • • "A photorealistic shot of a luxury meeting space with natural daylight"
  • • "A family enjoying a walking tour in light rain, candid style"

These are the specific shots that stock photography never quite captures.

You'll Walk Away Able To:

  • • Create professional presentations in minutes
  • • Generate custom marketing images that match your brand
  • • Reduce your reliance on stock libraries and design agencies
4

Workshop 4: Video, Voice & What's Next

Premium Content Creation and Future Trends | 45 minutes

What You'll Learn

How AI is expanding beyond text into video and audio—and what this means for reaching international markets.

Hands-On Session: ElevenLabs for Voice

Create multilingual audio content:

  • • Narrate a destination video in German, Spanish, or Mandarin
  • • Produce audio guides for attractions
  • • Add voiceover to training materials

Hands-On Session: Veo2 for Video

Generate short video clips from text descriptions—perfect for:

  • • Social media content (Instagram Reels, TikTok, YouTube Shorts)
  • • Background footage for promotional videos
  • • Visual content when filming isn't practical

Looking Ahead: AI That Takes Action

A brief look at where this technology is heading—from AI that answers questions to AI that completes tasks autonomously, like processing bookings or managing invoices.

You'll Walk Away Able To:

  • • Create multilingual audio content for international markets
  • • Generate video clips without a production budget
  • • Understand what's coming next and how to prepare

What's Included

Live Sessions

4 x 60-minute interactive workshops with live demonstrations

Session Recordings

Full access to all session recordings for review

Cheat Sheets

PDF frameworks and prompting templates

Ready to Transform Your Business?

Join UK Inbound members already leveraging AI to save time and boost marketing effectiveness

Non-members: £225 • Starting April 2026