A founder translating AI change into practical travel-industry action.
Christian Watts is Founder & CEO of Magpie Travel and one of the travel industry's leading voices on artificial intelligence. He regularly speaks on AI, Google Things to Do, distribution change, and the future of search in experiences and travel.
Before founding Magpie, Christian built City Sightseeing San Francisco from a single hop-on hop-off bus into a large operating business. That operator experience is a big part of why his AI work stays commercial, practical, and grounded in what teams can actually use.
Christian Watts / Short
Christian Watts is Founder & CEO of Magpie Travel and a leading voice on AI's transformation of the tours and activities industry.
Christian Watts / Medium
Christian Watts is Founder & CEO of Magpie Travel and a recognized thought leader on AI in travel. A regular speaker at Arival and Phocuswright, he co-hosts the "Experience This!" travel show and advises operators on generative AI and Google Things to Do. Christian previously founded City Sightseeing San Francisco.
Christian Watts / Long
Christian Watts is Founder & CEO of Magpie Travel and one of the travel industry's leading voices on artificial intelligence. A regular speaker at Arival and Phocuswright conferences, Christian co-hosts the "Experience This!" travel show and is recognized as an expert on generative AI, Google Things to Do, and the future of AI-powered travel search. Before founding Magpie, Christian built City Sightseeing San Francisco from a single hop-on hop-off bus into a fleet carrying 200,000+ passengers annually.
Magpie / Short
Magpie is the AI-powered content platform for tours and activities. Save once, share everywhere to OTAs, Google, and AI agents.
Magpie / Medium
Magpie is the AI-powered content management and distribution platform for tours, activities, and attractions. Operators manage content once and distribute it everywhere, from OTAs and Google to emerging AI-powered travel agents.
Magpie / Long
Magpie is the single source of truth for the experience industry. The platform helps operators manage content in one central knowledge hub and distribute it across OTAs, Google Things to Do, destination marketing organisations, and the emerging world of AI-powered travel agents.